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share on linkedinDigital media engagement is pivotal to WFP’s response to global shifts in communications, fundraising advocacy, and development. The use of digital media helps position WFP in the MENA region as a knowledge leader in food security and as an agency with an edge in delivering in emergencies as well as expanding outreach and broadening engagement around food security. Social media is a tool for awareness, brand building as well as fundraising and generating support.
The purpose of this assignment is to strengthen and increase the unit’s capacity by managing a team of social media experts and talent, supporting and delivering a range of social media-related activities, developing social media content, and utilising platforms, networks and partners to enhance coverage and support of WFP’s activities in the region.
KEY ACCOUNTABILITIES (not all-inclusive)
- Own the development of a strategic social media plan and its associated budget across campaigns and channels.
- Build, lead and manage a team of talented professionals.
- Lead the development and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform.
- Work collaboratively with WFP country offices in the region to develop and execute creative ideas, plans and strategies.
- Write, edit, and produce social media content in English and Arabic language for the regional social media accounts on Facebook, Twitter, and Instagram, positioning content for clarity and impact.
- Generate multimedia content including, text, photos, and infographics for use across a range of integrated online platforms, supporting regional communication activities and ensuring consistency with corporate messages.
- Monitor social media, regularly provide insights on regional audiences and support implementation of informed, cross-platform social media strategy.
- Keep abreast of new trends in social media tools, trends, and applications, testing new ideas and platforms and measuring results.
- Develop partnerships and productive working relationships with WFP celebrities, talent, influencers other related stakeholders to build/leverage networking opportunities and integrate into strategic planning.
- Provide inspirational and creative and thought leadership on ways to reach and gain attention of target audiences.
- Plan and manage campaign executions, on time, on budget, to scope.
- Manage external agencies and publishing partners as necessary for that which we cannot do internally.
- Other as required.
FUNCTIONAL CAPABILITIES
| Capability Name | Description of the behaviour expected for the proficiency level |
| Media and Influencer Relationship Management | Demonstrates ability to build and sustain effective collaborative relationships with key media contacts and influencers in area of expertise to raise the profile of WFP, build relationships and further organisational aims. |
| Media and Communication Expertise | Facilitates open verbal or written communication with media and influencers as required (i.e. through preparation of tailored written or visual materials presentations, and official documentation) to convey tailored messages. Engages in mutually informative discussion with media and influencers. |
| Specialised Knowledge in Communications | Uses sound theoretical knowledge of communications concepts to generate or facilitate the generation of effective communication materials across various media. Applies this to define work plans aligned to identified areas of WFP’s communications strategy. |
| Sociopolitical Contextual Understanding | Demonstrates deep understanding of the multilateral/interagency environment and the dynamics in which WFP operates which influences approach to working, policy development and decision making. |
| Communication Strategy and Planning | Applies advanced understanding of WFP communications strategy and best practice to effectively develop strategies to engage with media and other significant external stakeholders within area of responsibility. Oversees implementation, providing recommendations for improvement. |
STANDARD MINIMUM QUALIFICATIONS
Education:
Advanced University degree in Journalism, International Relations, Public Relations, Communications or other relevant field, or First University degree with additional years of related work experience and/or trainings/courses.
Work Experience:
Minimum 5 years of relevant work experience in progressively responsible functions producing, editing and disseminating multimedia content for social media audiences on Twitter, Facebook, Instagram and other platforms.
Knowledge & Skills:
- Demonstrated ability to write and edit social media posts in English and Arabic to a standard high enough for immediate publication without an editor.
- In-depth understanding of the social media landscape, including trends in new tools and platforms.
- Experience using advanced tools for social media publishing, monitoring and marketing.
- Working knowledge of Photoshop, Canva or other tools for creating and editing visual assets for social media use.
Languages:
Fluency in spoken and written English and Arabic.
COMPENSATION AND BENEFITS
WFP offers a competitive compensation package including:
- Attractive salary in accordance with industry standards. Please visit United Nations Salary Scales for more details.
- Attractive pension plan
- Child allowance
- Language allowance (subject to passing language assessment)
- Medical coverage for staff and eligible dependents
- Variety of leave entitlements, including but not limited to 30 days annual leaves per year, maternity/paternity leave, and special leave arrangements.
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