Within the delegated authority and under the supervision of [Social Media Officer ] or his/her designated mandated representative(s), the UNV [Social Media Associate] will:
•Develop the weekly social media content plans after following up with the communication focal points supporting the different departments of the Regional Officer as well as the WHO country offices. The plan will include key messages, the number of posts, dates and time of publishing. •Draft written content for Facebook, Twitter, Instagram, Linked In and Tik Tok to achieve the objectives of campaigns and the daily posts. All content should be drafted in English and Arabic. •Design and implement social media cards to accompany the written text on Facebook, Twitter, Instagram, Linked In and Tik Tok. •Film and edit videos to deliver the key messages on Facebook, Twitter, Instagram, Linked In, and Tik Tok. •Create subtitles for videos in English and Arabic. •Coordinate and follow up with external vendors on the implementation of campaign material. •Use analytical tools to extract information from Facebook, Twitter, Instagram, Linked In, and Tik Tok such as Twitter Analytics, Facebook Insights, and analytics platforms. •Coordinate livestreaming of EMRO events on social media with the technical teams. •Take photos to be used on social media – including photos from conferences, events, and field visits. •Provide support for country offices in drafting content and designing and implementing visuals. •Coordinate Regional campaigns with all country offices in the Region by ensuring all communication officers have received the social media plan and material. •Collect feedback and analysis from country offices for reginal campaigns. •Cover or support other communication colleagues when needed.